Facebook is working to monetize its social network Firebase and the popular social network Gab by creating ads to be sold to publishers, the company announced today.
The ad buys will be used to promote the companies’ existing products and services, according to a blog post by Facebook senior VP of advertising and products David Marcus.
The ads will be paid for through the sale of a custom Facebook advertising slider that will appear on the pages of publishers, he wrote.
“It will be a unique ad that will make the content of the page better and allow the publisher to better understand how and why their audience uses the site,” Marcus wrote.
“In the long term, we will monetize our ads to provide publishers with a direct link to their publishers’ content.”
While the ad purchases will be made by publishers, Marcus wrote that Facebook’s new business model is designed to make the ads even more useful for publishers.
“Our intention is that the ads will help publishers grow and succeed and that they will be able to sell the ads to publishers for a larger fee, which they will ultimately earn,” he wrote in the post.
“The ads are meant to be used as an organic channel to drive sales for the publisher.”
Publishers will have the ability to control the placement of the ads and the ads can be placed anywhere on the site, including on the homepage.
The move comes after Facebook’s social network struggled in recent months as publishers attempted to gain more visibility on the platform.
The company launched in 2015 and has been working to increase its reach and reach across all of its social platforms.
Facebook has said it has seen growth of 5 percent a year on average across its social networks, but in recent quarters, its overall revenue has declined.
Facebook is currently valued at $100 billion.
In the past year, the social network has struggled with competition from Snapchat, Airbnb, and Pinterest.
Facebook also had a $2 billion deal to buy media company Vox Media in 2019.
The news comes after the social media company said in February that it was working to reduce its advertising revenue, which has been on a downward trend.
Marcus said in January that the company is still exploring ways to monetise its platforms and that it is committed to doing so.
Facebook’s revenue declined 8 percent year-over-year in 2017.