Facebook has begun using a targeted ad campaign to target U.K. citizens who visit its sites to help fight terrorism, the Wall Street J. and other news outlets reported.
Facebook said it has begun sending the ads to U.k. users who have not logged into their accounts since May 2016, using a process known as “sending people home.”
Facebook said that the ads are aimed at U,S.
residents and their families who may be affected by recent events or have been victims of terrorism.
The ads are sent to people who have visited Facebook for less than a month, or who have logged into Facebook for no more than a year, according to a Facebook spokesman.
Facebook has also begun using the targeted ads to target people who visited its sites for more than 10 days or logged in more than 100 times.
Facebook previously told The Wall St. J. that it has started sending people home because of the recent terrorist attacks in London, Paris, Nice, and Ankara.
Facebook is notifying U.s. citizens of the targeted advertising.
“It’s an effort to help people who are feeling isolated or feeling isolated from friends and family,” Mark Zuckerberg, Facebook’s CEO, said during a news conference last month.
Facebook declined to disclose how many of its users in the U. K. are targeted.
Facebook and other tech companies have been targeted by Islamic State-inspired extremists in recent years.
In September, Islamic State militants attacked two Paris cafes that were frequented by Westerners, killing 129 people.
Facebook was not immediately available for comment.
The company is building a separate section in its website for U. S. citizens in which they can choose to have their information removed.
A separate section will allow people to opt-out of targeted advertising, Facebook said.