Facebook is trying to make the social network more transparent about how it uses data.
The social network says it will give advertisers the option to disable their adverts.
The move comes after a public backlash over Facebook’s plans to introduce a new “ad-blocking” feature which could see Facebook users’ adverts appear lower in search results if the user opts to block them.
Facebook has also announced it will begin offering a free “opt-in” service for new users, allowing them to opt-in to Facebook ads without a formal advertising commitment.
“We want to make sure we’re providing value to the community by ensuring that all of our users can make a difference in how we use and monetise our data,” the company said in a blog post.
“Opt-in offers an opt-out mechanism, so users can opt-ins and opt out at any time.
We also want to ensure that our advertising partners have the ability to deliver value to their audiences, so that users have control over what ads they see.”
The social network’s advertising plans come as Google is also expected to announce plans to offer ad-blocking software for users to enable them to block adverts in search and other areas of the internet.
Google has previously revealed that it plans to allow users to block ads in a number of different areas of Google+, including search results, videos, and Google+ and Google+.
Facebook said its ad-blocker tool would be built into the app and would work on Android and iOS devices.
“We’re really excited about the potential of this new feature for our users, but we’re also working on ways to make this a really good experience for everyone,” Facebook said.
“We’ll share more information about this new option as it becomes available.
We hope to have more to share about the product in the coming months.”
Ads are already showing up in some parts of Google’s search results but Facebook says its own algorithm will detect these ads and automatically block them, giving users control over the ads they encounter.
“This means that we’re able to keep our ads out of search results and on pages that are important to our users,” Facebook’s general manager of advertising Mark Parker said in the blog post, adding that ads would also be displayed when a user is “in the middle of something” or “looking for something”.
“We’ve made it very clear to our advertisers that we will not be tracking their activity.
We don’t want to be a tracking company,” Parker added.
Facebook has also made it clear that the ad-rating system will not include the ability for users of the app to opt out.
“Our ads will only show up in the results of sites that are in our advertising network, not in those of other publishers,” the social media giant said.